Consumer Packaged Goods

Optimizing consumer choices to maximize the experience.

Maximize Consumer Engagement and Foster Strong Brand Loyalty

The consumer products industry is undergoing a rapid transformation driven by innovation, talent, changing values, and cost dynamics. It’s shifting from the traditional “moments of truth” approach to seizing “moments of opportunity” throughout the consumer journey, prioritizing personalized experiences, and embracing broader ecosystems. This transformation necessitates a fundamental rethinking of business strategies and operations to remain competitive in a dynamic market.

Orane specializes in tailoring solutions to deeply understand and engage consumers at every touchpoint, enabling highly personalized experiences that precisely align with consumer objectives. We offer comprehensive guidance to companies in restructuring and strategizing for enhanced adaptability within this dynamic landscape, ensuring they lead in the new consumer products era.

Trends reshaping the CPG Landscape

01

Moment-Centric Engagement

The CPG industry targets “moments of opportunity” instead of linear purchase paths, optimizing consumer touchpoints for maximum impact.

02

Personalized Outcomes

Leading firms prioritize tailored experiences linked to consumer needs, enhancing brand loyalty and customer satisfaction.

03

Outcome-Driven Focus

Companies shift from products to emphasizing the outcomes they enable, such as health and well-being, forging stronger emotional connections with consumers.

04

Ecosystem Collaboration

Collaboration within larger ecosystems ensures speed and customer satisfaction, allowing companies to respond swiftly to changing consumer demands and market dynamics.

How we can help?

Innovative Product Development

➜ Collaborative design to expedite product launches
➜ Dynamic development and recipe adaptation
➜ Innovation driven by consumer feedback
➜ Elevated product safety and adherence
➜ Environmental impact assessment for sustainability

Smart Manufacturing Solutions

➜ Industry 4.0-enabled intelligent manufacturing
➜ Comprehensive supply chain visibility
➜ Mitigation of environmental, health, and safety risks
➜ Proactive asset analytics and maintenance
➜ Resource-efficient and sustainable production

Streamlined CPG Supply Chain

➜ Holistic supply chain integration
➜ Intelligent warehouse and logistics management
➜ Collaborative supplier and logistics networks
➜ Complete transparency and traceability
➜ Enhanced sustainability and eco-conscious practices

Consumer-Centric Marketing & Sales

➜ 360-degree insights and real-time analytics
➜ Omnichannel commerce and personalization
➜ Micro-segmentation for tailored journeys
➜ Efficient marketing and cost control
➜ Value-added services and subscription billing

SAP CAR (Customer Activity Repository) Integration

➜ Real-time customer data consolidation
➜ Enhanced customer insights and personalization
➜ Optimized pricing and promotions
➜ Improved demand forecasting
➜ Enhanced inventory management billing

Omnichannel Experience Enhancement

➜ Seamless shopping across channels
➜ Unified customer profiles and purchase history
➜ Enhanced customer service and support
➜ Inventory visibility across channels
➜ Efficient order fulfillment and returns management

Success Stories

Food Cost and Store Profitability Analytics