Organizations that rely heavily on SAP applications have needed to invest significantly over the past few years to keep pace with business and IT demands. As digital becomes even more prevalent, the demand for IT will continue to rise, which in turn will place a heavier burden on IT organizations. Driven by the further digitization of business and increasing market competition, IT is becoming even more indispensable. Cloud computing, social collaboration and data analytics are simple examples of technologies which require organizations to adopt, or at least rethink these technologies and related new economic models, structures and market approach. Such new technologies are also impacting the traditional roles of supply and demand within IT organizations. Efficient, cost-optimized SAP implementation and maintenance is critical to managing this complexity.